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The True Value of the Olympics for Official Partners
Dow Jones recently held an Expert Series event for corporate communications professionals discussing “The True Value of the Olympics (and Paralympics)” for the official Partnering companies....
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The True Value of the Olympics for Official Partners: Part 2
Following on from my first post, The True Value of the Olympics, British Airways (BA) is not alone in using its official Olympic Partner status effectively. There are several other companies whose...
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The True Value of the Olympics for Official Partners: Part 3
For my final look at The True Value of the Olympics for Official Partners, I feel it necessary to point out that not all sponsors have done as well as British Airways, BT and EDF. Another trio, BP,...
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The “Twitter”azzi have found their voice … yet again
There were 9.6 Million Tweets during the London 2012 Olympic Opening Ceremony (WSJ.com). They were mainly comments from those watching the show unfolding on television and from those watching from the...
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